The pandemic has caused a massive transition of business online. At the same time, online promotion methods have received a significant impetus – in particular, webinars on videoconferencing platforms such as iMind, where market experts share advice on how companies can survive further, have become very popular.
Secret 1. Who Prepared for Battle, Has Half Won It
When you are preparing a webinar, you should have a general plan in mind – what will happen and how. Start with a topic – you want to host a webinar to talk about something. Now different companies hold many webinars, and often their topics are similar. If your topic also overlaps with one of your colleagues, choose and focus on those aspects of it that you feel are inaccurate or incompletely covered by others. Keep in mind that your time at the webinar will be limited – do not try to embrace the immensity and prioritize. If you already have some ready-made developments, then everything is somewhat simpler.
Count on 30-45 minutes – this is the golden mean for webinars. Statistics have shown that only 10% of listeners want to attend performances that last longer than an hour. At the same time, 10-15 minutes must be allocated for answering questions from the audience. In total, you have 30 minutes left – if something cannot fit into this framework, you can always continue in the next webinar.
Secret 2. Meal’n’Real
It is important to understand that a webinar is not the same as speaking in front of an audience physically in front of you. You do not see your guests, you do not feel them, and the guests themselves can only see your face in a small frame on the screen. You don’t have an emotional connection. In such conditions, no matter how interested you are to lead the story, people will quickly get tired of listening to the talking head. Usually, it is difficult for a person to keep attention on something for more than 20-25 minutes.
And here a colorful presentation on iMind.com will help you out. By visually showing what you are talking about, you not only make it easier for the audience to understand but also create variety, thereby giving listeners the opportunity to periodically switch attention to the content of the slides. And this, in turn, helps to keep the attention of the listener until the end of the webinar.
At the same time, you do not need to overload the presentation with a large amount of textual information – this is not abstract. No one will read from the slides of the wall of text. Display only the most interesting and important data, one thought per slide – briefly and concisely. People come to webinars primarily to get useful information.
Make slides original and lively – the visual appeal of the presentation significantly affects the overall atmosphere of the presentation. People remember information better if they associate it with positive experiences. If the webinar is from a company, then feel free to use corporate colors and logos.
You can also demonstrate diagrams, graphs, photographs, and videos – but keep in mind that the latter should be short (no more than 30 seconds) and the sound level should not differ much from your speech. A sharp drop in volume will cause negative emotions in the listeners.
