Edgars Lasmanis, Walletto owner, knows what it takes to create a world-leading electronic money institution. This article will look at payment processing platforms that facilitate multi-currency payments and how Walletto leads the way in terms of helping clients to process digital payments from all over the world.

Globalisation has created unparalleled business opportunities, enabling marketers to increase brand visibility and reach new audiences. With this in mind, modern businesses need to consider the viability of selling their services and products cross-border. To achieve this, they need the right multi-currency payment processing solution in place.

The Global Ecommerce Market Ranking 2019 report revealed that the top five e-commerce markets with the highest cross-border retail demand were the United States, China, the United Kingdom, Japan and Germany. However, the report also revealed that in Sweden alone, more than 84% of the population made online purchases in 2018, while China reported the greatest number of cross-border online consumers at a staggering 149.42 million, followed by the United States with 82.72 million.

International brands need to plan activities with two things in mind: shopper demand and average shopper spend in target countries.

Online retailers contemplating accepting multi-currency payments need to prepare for the peak holiday season, which generally starts around early October, since this period marks a significant increase in sales across various markets.

Expanding across borders presents a variety of business challenges. However, it also simultaneously creates significant opportunities, driving sales and enabling companies to become key players in global markets.

Before launching any business, it is crucial to carry out diligent research. Prior to selling online, business owners need to identify which payment methods their target audience prefer, since offering a variety of appropriate payment options is an effective way of boosting both the number of sales and the conversion rate. In preparing to compete for foreign customers, it is also helpful to know about local shopping habits, since this helps marketers to optimise their efforts and achieve the best results. Making sales in foreign markets goes hand in hand with accepting payments in consumers’ home currencies.

Introducing Walletto

Adopting an individual approach to providing world-class payment processing, Walletto provides client businesses with secure payment processing services via its innovative payment gateway, enabling clients to experience borderless finance and receive payments from all over the world.

Compatible with PrestaShop, OpenCart, WooCommerce and many other e-commerce platforms, Walletto ensures that all data is fully encrypted, enabling clients to monitor their merchant account and balances from a single easy-to-navigate dashboard, as well as providing the businesses it serves with valuable statistics and data analytics.

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