Growing market demands and increasing competition from within almost every industry means that becoming a seller on Amazon’s global online marketplace is constantly becoming more unpredictable as the years go by.
However, many are finding their own niche in the storm- with some help, of course. Business owners and Amazon sellers alike are turning to the help of agencies for expert opinions on how to scale their business, improve their SEO on the platform, and attract more leads overall.
With over five billion monthly visitors from around the globe, Amazon’s marketplace stands tall at the top of the eCommerce industry. As such, rather than take the time and money to build a marketplace for their products from scratch, many sellers turn to Amazon’s pre-made platform for their items.
What Does an Amazon Marketing Agency Do?
The main priorities of an Amazon agency go beyond merely marketing a business: many also help business owners to deal with technical things like marketing tools, Amazon’s unique brand of SEO, FBA services, customer service, and more.
Much of what an Amazon agency does comes down to simple expertise: they can do anything from optimising ad campaigns and sponsored products to guiding writers to use keywords in the best ways throughout product listings.
Amazon agency experts are also knowledgeable about customer intent and are able to leverage it to the advantage of any business they work with. In this way, they can help to greatly improve the average ROI (return on investment) for business owners who are looking to sell on Amazon.
Amazon SEO Services
It’s worth noting that Amazon SEO operates in a different way to how many business owners may understand it. Many consider optimising their independent website, content, etc., for search engines like Google. However, Amazon is a search engine in its own right- albeit one that specialises solely in products.
As such, making sure a business has optimised product titles, descriptions, and overall listings that are easily found and accessible for customers to understand can make or break an Amazon seller’s profits.
Luckily, an Amazon agency can work with sellers to ensure that their product images, descriptions, key features, and more are optimised to rank organically on the platform, rather than business owners being forced to pay for sponsored advertisements in order to stand a chance of selling their products.
Indeed, many Amazon agencies are also keen to take on the customer service side of selling on Amazon, encouraging consumers to leave reviews in a more effective manner than Amazon’s typical automated email prompts.
The Importance of Sponsored Advertisements for Key Products
From sponsored product ads to banners and interest-targeted pieces, the scope of advertisements available on Amazon is fairly comprehensive. However, such campaigns also produce a lot of vital data that must be factored into the overall selling strategy of any Amazon business on a weekly (if not daily) basis.
Any good agency will be willing (and have the expertise) to optimise ad campaigns for maximum reach and improved conversions that align with the overall strategies of their client business. Not only this, but ad campaigns are more likely to be successful when they have the expert knowledge of an agency behind them- simply because agencies have experience of selling on Amazon in multiple niches, they likely have a more comprehensive idea of what does and doesn’t work on the platform when compared to individual business owners with limited Amazon experience.
Not only this but an Amazon agency will also be better placed to monitor and research the best keywords to suit unique business strategies.
More Free Time for Business Owners to Focus on What’s Important
From market inventory to responding to customer queries and working with Amazon FBA services (which in turn handles storage, packaging, and shipping), working with an agency can help to keep sellers’ calendars free and uncluttered. As a result, business owners can set aside more time to focus on what’s important.
This can be different for every business, but many choose to develop platforms independently of Amazon, such as websites or email lists. Others look towards expanding their product lines and engaging in more thorough market research than they might otherwise have been able to achieve.
Many business owners highly value the input of agencies simply as a tool for long term survival and eventual success on the platform. In a marketplace where there is as much competition as there is potential for reward, it’s vital to take every step necessary on the road to positive sales results.
