Suppose you’re a buyer or seller or just an ordinary old realtor. In that case, You are aware of the importance of having a desirable, trustworthy and appealing image for your intended audience. In a highly competitive field that is so close to the heart of the home. It is crucial to effectively market your business and figure out ways to beat your competition.
If you’re not yet onto the real estate video editor’s train, now is the time to get on board. Video is gaining popularity in the marketing world for well-founded reasons.
Real estate listings that use video marketing can receive 40 per cent more inquiries than those that do not use video! However, it could be quite daunting if you’re a novice to video. I know this too well as a former video hosting and marketing firm employee. But I’m here today to tell you that there’s no reason to be scared! Video isn’t just an enjoyable medium to use; It will take your enterprise to another level. Here are eight strategies to assist you in selling more homes with video.
- Reserve an appropriate budget
The first step toward video advertising success is making sure that you are using high-quality videos. You might have been urged to simply jump into video and not fret so much about quality. However, this may be the case in certain situations like making video voicemails or other single-to-one interactions. Your marketing videos must look professional and polished in the real estate market. This is logical, right? This business is all about aesthetics. If your home isn’t visually appealing, you’re not likely to have a good chance of getting it off the market.
Watch this video from Lifestyle Production Group. It truly demonstrates the importance of investing in high-quality video production. Starting with the aerial footage to the B roll to the luxurious track, this film truly will transport the viewer into the world of luxury.
If you don’t have the money to invest in something like this, Don’t worry! There are many ways to make a professional video at home that doesn’t cost you a fortune. We’re fortunate to live in a place where many of us carry high-quality video cameras in our pockets every day. For instance, take a look at this tutorial on shooting professional-looking videos with your iPhone!
It is important not to overlook that you should put aside money to promote your video on various platforms such as Google, Instagram, and Facebook. Keep this in mind when you hand out the cash to your video.
- Make plans ahead
Video marketing isn’t an out-of-the-blue strategy that you can put together and put into action quickly. Instead, it requires planning time, the kind of videos you’d like to make, how you’ll shoot or edit the videos you create, where they’ll be placed, etc.
Before watching videos:
- Make sure you plan your next move.
- Consider the types of videos you would like to see and the videos you’ll need.
- Find out the best method for the production of these videos.
- Create a plan of how to make the videos more visible.
Making a video involves several steps, including finding actors, writing lighting, props, lighting editing, or sound.
Be aware, however! The planning process will make the components be put together in a sensible timeframe. Conduct some research, sit down with your team members, and develop a strategy to take on your video goals in the face. We’re confident you can do it!
- Create videos that appear to be real
The process of buying (or selling) homes is an emotional experience. The process is not only one of the most expensive. However, it’s as well emotionally involved. What’s more? People usually behave with emotion. People also connect with other people, not property. This is the reason you have to develop the habit of telling stories. Well, you can use pre-made templates from any Real Estate Video Maker tools to make your work easy as these templates can help you to create an emotional touch in your videos.
Emotional appeal is the most effective way to get clients’ hearts. So get moving and get those feelings moving with a strong video!
- Make use of the power of 360-degree video
If you’re selling tangible items on the internet, it isn’t easy to portray the appeal of the physical item on a flat two-dimensional surface. This is why video is essential in industries like this. Real estate is not one of them, but because this business requires the capture of huge multi-functional space, the standard video simply is not enough.
This is where the 360 videos can be used! This immersive video experience allows your viewers to be immersed and move around the room without taking off their slippers.
While tackling this new technology may seem daunting initially, I’m certain you’re equipped. Read this guide on how to create 360-degree real estate videos to start.
- Sell the location and the lifestyle as well as the property
Thinking beyond the home or apartment is essential for real estate agents. It’s crucial to keep in mind that it’s your job to sell the place in the same way as you are selling the property’s amenities. This should be reflected in your video.
This video conveys the elegance of the property and its amenities and promotes city life! With breathtaking images from city views of the New York skyline, this video promotes a city far more than simply an apartment.
- Create confidence with testimonials
Trust is a difficult element in the real estate industry. The choice to buy real estate is an investment, but it’s frequently a decision of your lifestyle that impacts yours daily. The best method to help real estate agents build confidence in their customers is to let others speak for them. The happy homeowners are “someone other than” I’m talking about because they’re the ones who have gone traversing the path.
Perhaps during your time in operation, you’ve had satisfied customers who have collaborated with you. Speak to them to find out if they’d be willing to create a brief video testimonial about their great experience. The benefit of getting this kind of testimonial from a real person can make new leads realize that your company is worthy of working with.
To ensure that your customers are willing to give you a hand, give them a royal treatment even after signing the contract. Make them feel special with an opulent champagne bottle or gift card to an acclaimed establishment in the region. If you make this gesture, they will not be able to turn down the invitation to be a part of the short film.
- Put your videos in a strategic manner
Engaging your customers in their purchasing procedure with an emotional testimonial from a client video can motivate them to proceed and sign the contract for their new house with confidence.
If you’re running an initiative to build brand recognition, promoting videos that feature testimonials may not be appropriate. Instead, the prospects would likely appreciate a video promoting your business and location awareness.
Strategically placing your videos is an essential aspect of marketing your video since all the effort you put into creating and editing your gorgeous videos is wasted if you don’t reach the right audience.
Plan your marketing strategies for your videos to be sure that you’re the right target audience with the appropriate video at the right time.
- Try to keep your videos to less than five minutes
To conclude with an easy tip to keep your videos brief and simple!
Each second that the video plays, viewers are lost. This is how the viewing behaviours are: the average video will only hold 37% of its content until the last second. As the videos turn into films, the viewers will get bored and move to other content. Your story is also more likely to be more interesting when you focus on the interesting stuff.
Conclusion
If you can master video marketing, your real estate business will reap the benefits at the end of the day. So what do you have to be waiting for? Film away!
