Online retailers are breaking consumer law by providing misleading information and imposing unfair restrictions for shoppers, according to the Office of Fair Trading.
According to OFT research, just one in five online retailers are fully complying with web consumer law with the most common breaches referring to cancellations of products andunfair pricing methods when selling items.
The OFT revealed they are investigating ‘reputable’ companies to ensure they are not taking advantage of internet shoppers. A spokesperson for the OFT confirmed that they ‘would be looking into individual cases, with details published in 2011’.
Jason Freeman, legal director at the OFT said: ‘We are working on companies who are misleading customers with pricing and will be publishing cases shortly. Firms should not be breaching consumer law through drip pricing methods.’
Last week the OFT publishes the Advertising of Pricing report which claimed that High Street stores and internet traders will face huge fines for conning customers with bogus price claims and fictitious bargains.
The OFT has since launched a new national e-consumer protection strategy to protect consumers from scams and forms of unfair trading which is applied online.
Research undertaken by the OFT found that despite UK consumers being the biggest online shoppers in Europe, one in four people worry more about online shopping than offline.