The popularity of video has seen an exponential increase in the last few years. With the interest of the average public shifting towards video, brands have started including video as a part of their digital marketing strategies. While most smartphones allow the recording of videos in 4K or HD quality, the fact is unedited videos come off as unprofessional. The same holds good even in the case of videos shot in high-end cameras.
As a result, the importance of video editing tools like this one here is increasing by the day. Today, there are several video editing tools available and each of these comes with a host of features. Depending on your expectations, editing experience, and budget, you need to decide on the tool to use. To help you in the search, here is a list of the top 7 video editing tools that will help small businesses.
If you do not have much editing experience and are looking for something with a simple interface, then the Pinnacle Studio is one of the most intuitive tools for you. This is a YouTube video editor like InVideo and allows you to incorporate special effects such as fast-forward, slow-mo, and 360-degree editing into your videos.
The drag-and-drop feature and accessible interface makes it a preferred choice among beginners. At the same time, the audio editing and other advanced features of Pinnacle Studio 21 ensure that your learning curve does not stop and that you can create advanced videos as you gain more experience with the tool.
SDC Free Video Editor
If you are a small business with measure marketing funds and no prior editing experience, then the SDC Video Editor is the best choice for you. Here, the interface is versatile, and you can easily follow the detailed instructions to navigate your way around the tool. The drag-and-drop interface makes it easy for you to start your editing journey.
Although this free tool does have quite a few specialized features, these are not as intuitive as the basic ones. While there is ample documentation on each feature of this tool, the only drawback here is the fact that the information is so diverse that it may seem overwhelming to a beginner. The key to making the most of this tool is being patient and reading the documents before trying the advanced features.
If you are looking to create professional-quality videos for marketing your small business, then the InVideo is a tool that you can consider. Creating high-quality video montages, 3D tiles, advanced media processing, etc are some of the unique features of this tool. InVideo is the online video editor that is among the selected few which provide results as good as the InVideo. The advantage of InVideo is that it is constantly evolving with the times and is one of the most updated today.
Lightworks is another tool that you can consider if you are confident in your video editing skills. The basic interface of Lightworks is simple and intuitive and a new user has to first register. Post that, a project is launched where one sees dedicated tabs for managing audio and video files, edit videos, edit audio files, and add effects.
There is a dedicated toolbar for accessing the audio and video stream thus allowing smooth navigation. The best part of this tool is the fact that it comes in multiple variants. While you can download and use the basic version for free if your marketing budget permits, you can always go for the Pro version. This will unleash additional features, give you better export flexibility thereby allowing you to create more sophisticated videos.
Final Cut Pro X
If you are using the Mac operating system, then the Final Cut Pro X is a good choice, irrespective of whether you are a beginner or a seasoned professional. One of the oldest editing tools, Apple acquired Final Cut Pro X in 1998. Since then it has been a series of continuous and innovative updates making it as good as InVideo today.
Final Cut Pro X is one of the few tools that boasts of stabilizing features and can produce exceptional results even from poorly shot footage. Advanced 3D effects, multi-camera effects, and 360-degree HDR footage are some of the features that set Final Cut Pro X a cut above the rest.
For small business Apple owners who cannot afford the Final Cut Pro X, the iMovie is a worthy alternative to consider. This is a free tool available with all Mac devices and boasts of high ratings even when compared to paid apps.
It is easy to use and allows you multi-device access. This means that if you are to complete editing a video that you started on your Macbook, you can complete it on-the-go from your iPhone or iPad. If you are keen on exploring the realm of special effects, the green-screen feature of iMovie is something that you will enjoy.
Avid Media Composer
If your small business is one that does not like to compromise on quality, then the Avid Media Composer is a great choice for all your audio editing needs. As someone with video editing experience, you are aware of the role of audio in captivating the audience. With this tool, you can go beyond basic cropping of audio clips and create a magical experience.
The simplified menu coupled with an intuitive interface makes editing a joyride. Although it is one of the most expensive editing tools, the results produced by it are unmatched as per industry standards.
To understand which of the above tools is the best for you, you need to prioritize your needs and then compare it with the features discussed. Once you agree on your choice of editing tool, try to stick to it for all the video editing needs of your small business. That way, you will spend more time with the tool and pick up on the finer nuances of it, thereby paving the way for higher quality edits.